Salon International 2017

Loxbox are proud to announce that we will be exhibiting at the largest UK Hairdressers trade show, Salon International 2017. Stylists and colourists from all over the world will be attending to gain inspiration from the latest catwalk hairstyles, cuts, colours and of course hair extensions.

Michelle Griffin and her carefully selected, highly creative education team will be showcasing the launch of the new Loxbox Pastel Spring / Summer 2018 collection. Visiting from Greece, Evangelia Morfoggianni, and from Northern Ireland, Sharon Malcolm, will accompany Michelle Griffin on the HJ LIVE Stage; Sunday 15th October at 11am, and on The Fellowship for British Hairdressing stage; Monday 16th October at 12.30pm.

“We will be showing a range of various looks using our pastel collection of LoxBox Taped Hair. Using layering techniques and creative placement patterns to add volume and length to our models natural hair.” – Michelle Griffin, The Founder of Loxbox

Day 1: Sunday 15th October 2017

Michelle created volume to a fine haired model who loves wearing her hair grey. Two boxes were applied of the LoxBox Silver Pearl 18î and the hair was rope twisted and braided centrally between beautiful waves using the Curl bar.

Sharon applied one box of LoxBox Tapes to create a rainbow of colour on one side helping the hair have more volume and colour. She finished the look by styling one of her signature hair up styles from the BUTTERFLY collection: an open braid using rose pink, lavender lilac and stone blue colours.

Evangelia created a mullet to give length and colour on a very short hair style. One box of LoxBox Lavender Lilac Tapes were applied in the nape area creating two rows, this allowed Evangelia to cut and style into this lilac pop princess.

Day 2: Monday 16th October 2017


As the Eurythmics sounded out of the Fellowship for British Hairdressing stage, the LoxBox Education team showcased how to change consumer styles into editorial looks using LoxBox taped hair. This was created by adding pieces of LoxBox Tapes to frontal and side areas of the hairstyles. The looks were from Michelle’s BACKSTAGE collection showing how hair extensions can create rock looks from the eighties.

“Salon International 2016, last year, hosted a great atmosphere with the audience seating full. We hope for the same weekend this year. All of us at LoxBox hope to see you there!”

– Michelle Griffin, The Founder of Loxbox

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2018  |  All Rights Reserved  |  Michelle Griffin, Loxbox Ltd, Birmingham, UK